Demandbase claims that “over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.” Lately, hoary marketing mediums like print media, flyers, billboards, newsletters etc. have taken a turn for the better and paved way for many modern marketing methods. Account-based marketing is one of the latest ones in the list and if you are a current B2B marketer, you may be already in the account-based marketing circle, without even knowing it!
Marketers today know better than following age-old tactics to keep up business. Since the world has seen such a massive change in the fields of marketing and sales, it is only given that persons who take to promoting their products should also keep up in the same manner.
In a world that relies extensively on search engines, digital media, and technology for everything right from shopping to ticket booking to choosing a life partner, it can rightly be said that the World Wide Web has one of the strongest impacts on us today.